Confidential Diagnostic · Founder-Led Audit

The Clinic Demand MRI

One-time audit: $3,500 flat

Scrutexity installs a revenue recovery layer between patient interest and booked consults. The Clinic Demand MRI is a 100-point diagnostic for premium aesthetics and wellness clinics that identifies where demand leaks before it becomes booked revenue.

Discovery Trust Booking Follow-up Retention Attribution

Audit Snapshot

Clinic

Market

Date

Prepared By

Infrastructure Health

Significant demand leakage detected across booking, follow-up, and reactivation.

Critical Leaks

Recovery Range

$8K–$18K

First Fix Window

30D

Estimates are directional and based on observable infrastructure gaps, public-facing patient journey friction, and conservative recovery assumptions. Actual recovery depends on clinic volume, treatment mix, staff process, booking system, offer quality, and follow-up execution.

Owner Brief

What this audit proves.

The Clinic Demand MRI is designed to isolate the three highest-leverage places where patient demand is slipping away before it can become booked revenue.

1. Where patients find you — or do not.

We inspect visibility across AI-assisted search, Google, Maps, treatment pages, local profiles, provider authority, and review proof.

2. Where patients get stuck before booking.

We inspect booking paths, mobile friction, forms, direct CTAs, confirmation flows, abandonment, missed inquiries, and response speed.

3. Where existing demand is not recovered.

We inspect no-shows, consult ghosting, old leads, treatment-cycle reactivation, maintenance reminders, and dormant patient recovery.

4. Whether the owner can see what works.

We inspect source tracking, call tracking, booking attribution, campaign visibility, intake source quality, and the monthly decision report.

100-Point Audit System

The 10 MRI categories.

Each category receives a 0–10 score. Red means immediate infrastructure leakage. Amber means functional but under-optimized. Green means healthy and measurable.

30-Day Installation Path

From diagnosis to recovery.

This is the first-month plan after the MRI. It focuses on the highest-leverage infrastructure gaps first, before adding more complexity.

Week 01

Capture Layer

Missed inquiry recovery
Form and DM response templates
Direct booking links
Staff escalation rules

Week 02

Booking Layer

CTA cleanup
Mobile booking simplification
Confirmation sequence
Abandonment follow-up

Week 03

Authority Layer

Treatment page improvements
Provider authority content
Google Business Profile fixes
Review proof structure

Week 04

Recovery + Reporting

Old lead reactivation
Consult follow-up
No-show recovery
Owner reporting dashboard

Ready to run the MRI?

Scrutexity installs a revenue recovery layer between patient interest and booked consults. We find the leaks, map the recovery opportunity, and build the first 30-day infrastructure plan.

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